Harvey Nichols Case study Sorry, I Spent It On Myself by adam&eveDDB London

The Case study titled Sorry, I Spent It On Myself was done by adam&eveDDB London advertising agency for subbrand: Harvey Nichols Store (brand: Harvey Nichols) in United Kingdom. It was released in Mar 2014.

Harvey Nichols: Sorry, I Spent It On Myself

Released
March 2014
Posted
March 2014
Production Agency
Director
Creative Director
Creative Director
Photographer
Typographer

Awards:

British Arrow, 2014
The WinnersRetailSilver Award
The WinnersBest over 90 second web based filmSilver Award
The WinnersBest IntegratedSilver Award
The WinnersBest over 90 second Cinema commercialSilver Award
The WinnersFashionGold Award
The International ANDY Awards 2014
EventRetailGold
One Show 2014
AdvertisingNon-Broadcast / OnlineSilver Pencil
AdvertisingIntegrated Branding / Consumer CampaignBronze Pencil
Cannes Lions, 2014
OUTDOOR LIONSAMBIENT: NON-STANDARD INDOOR ADVERTISING (SHOPS, BARS, RESTAURANTS, HOSPITALS, CLINICS, SCHOOLS AND ALL OTHER INDOOR SPACES)GOLD
FILM LIONSTV & CINEMA FILM: RETAIL STORESGRAND PRIX
PROMO & ACTIVATION LIONSINTEGRATED PROMOTIONAL CAMPAIGN: INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATIONGRAND PRIX
TITANIUM AND INTEGRATED LIONSTITANIUM AND INTEGRATEDTITANIUM GRAND PRIX
DESIGN LIONSCommunication Design: Promotional ItemSILVER
DESIGN LIONSPackaging Design: Special Editions & Promotional PackagingBRONZE
DESIGN LIONS360° Brand & Identity Experience: Consumer ProductsBRONZE
DIRECT LIONSUse of Direct Marketing: Ambient Media: small scaleGOLD
PROMO & ACTIVATION LIONSProduct & Service: Retail, E-Commerce & RestaurantsGOLD
PROMO & ACTIVATION LIONSUse of Promo & Activation: New Product Launch/re-Launch or Multi-Product PromotionGOLD
AICP SHOW, 2014
Advertising Excellence / International-Shortlist
Clio Awards, 2014
FilmProduct/Service: Short form (between one [1] minute and five [5] minutes)Gold
EngagementProduct/Service: AmbientGrand Clio
Out of HomeProduct/Service: AmbientGold
Integrated CampaignProduct/Service: Integrated CampaignGrand Clio
Epica Awards 2014
PR & Promotions/Installations/EventsExperiential & Shopper MarketingSilver
FilmFashion, Footwear & Personal AccessoriesGold
DigitalIntegrated CampaignsGold
FilmLuxury & Premium BrandsGold
DigitalOnline & Viral FilmsBronze
DigitalOnline Campaigns - Health, Beauty & FashionGold
DigitalOnline Campaigns - LuxuryGold
FilmRetail ServicesGold
London International Awards 2014
Integration-Grand LIA
Integration-Gold Winners
DesignArt DirectionBronze Winners
DesignClient PromotionSilver Winners
DesignUse of CopywritingBronze Winners
Package DesignUse of CopywritingSilver Winners
Non-TraditionalRetailGold Winners
TV/Cinema/Online FilmRetailSilver Winners
Package DesignRetailer PackagingGold Winners
TV/Cinema/Online FilmHumourSilver Winners
Eurobest, 2014
Integrated-Gold Eurobest
Promo & ActivationPRODUCT & SERVICE: TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)Gold Eurobest
FilmPRODUCT & SERVICE: RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETSGold Eurobest
MediaPRODUCT & SERVICE: FAST MOVING CONSUMER GOODSSilver Eurobest
OutdoorPOSTERS: RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETSGold Eurobest
Promo & ActivationINTEGRATED CAMPAIGN: INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATIONGold Eurobest

Credits & Description:

Product: Harvey Nichols Christmas
Category: Retail services
Brand: Harvey Nichols
Geo: Europe, United Kingdom
Advertising Agency: adam&eveDDB, London, UK
Creative Directors: Richard Brim, Daniel Fisher
Art Directors Richard Brim, Daniel Fisher
Agency Producer Victoria Keenan
Production Company Outsider
Director James Rouse
Production Company Producer Benji Howell
Director of Photography Alex Melman
Published: November 2013