Head & Shoulders Case study DEEP INSIDE by Saatchi & Saatchi Guangzhou

DEEP INSIDE
The Case study titled DEEP INSIDE was done by Saatchi & Saatchi Guangzhou advertising agency for subbrand: Head & Shoulders Shampoo (brand: Head & Shoulders) in China. It was released in Jun 2008.
Advertising campaign for Head & Shoulders

Head & Shoulders: DEEP INSIDE

Brand
Head & Shoulders Shampoo  (Head & Shoulders)
Media
Case study
Released
June 2008
Posted
June 2008
Market
China
Industry
Cosmetics & beauty products, Publishing, streaming & media, Shampoos
Agency
Saatchi & Saatchi Guangzhou
Copywriter
Lesley Tse
Executive Creative Director
Polly Chu
Art Director
Coobe Liang
Photographer
Li Wei Bin

Credits & Description:

Company: Saatchi & Saatchi Guangzhou, CHINA
Executive Creative Director: POLLY CHU
Group Creative Director: Lesley Tse
Copywriter: Lesley Tse
Art Director: Coobe Liang
Regional Director: JC Catibog
Group Account Director: Lylay Juinio
Account Director: Eric Zhou
Company: Ground Zero Studio, CHINA
Photographer: Li Wei Bin
Company: Procter & Gamble, CHINA
General Manager: Udai Kunzru
Associate Marketing Director: Jasper Jiang