Heineken Case study HEINEKEN POP UP STORE by ACG Budapest
The Case study titled HEINEKEN POP UP STORE
was done by ACG Budapest advertising agency for Heineken in Hungary. It was released in Oct 2014.
Heineken: HEINEKEN POP UP STORE
Brand
Media
Released
October 2014
Posted
October 2014
Market
Industry
Agency
Awards:
| Golden Hammer, 2015 | ||
|---|---|---|
| PR | Sponsorship | Diploma |
Credits & Description:
Category PR
Subcategory Sponsorship
Entrant agency ACG Advertising Agency
Client Heineken Hungary
Brand Heineken
Product/service Heineken beer
Date release 03.10.2014
Creative director Peter Tihanyi
Art director Miklos Kiss
Copywriter Gergo Horvath
Account director Éva Virág
Copywriter Gabor Acs
Heineken is looking for innovative ways to convince youngsters, that with the power of creativity everybody has the chance to open the world. So we co-operated with a young local star designer and built up a unique pop up store at the most prestigious fashion and design event in Hungary. The store became the hottest venue of the events featuring not only great design pieces, but several live events, and generated a massive media attention.