Heineken Case study Legendary Posters by Wieden + Kennedy Amsterdam

The Case study titled Legendary Posters was done by Wieden + Kennedy Amsterdam advertising agency for Heineken in Netherlands. It was released in Apr 2014.

Heineken: Legendary Posters

Released
April 2014
Posted
April 2014
Art Director
Production Agency

Awards:

Cannes Lions, 2014
DIRECT LIONSUSE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALEBRONZE
DIRECT LIONSPRODUCT & SERVICE: FAST MOVING CONSUMER GOODSBRONZE
MEDIA LIONSPRODUCT & SERVICE: FAST MOVING CONSUMER GOODSBRONZE
PROMO & ACTIVATION LIONSUse of Promo & Activation: Use of Print or Standard Outdoor in a Promotional CampaignBRONZE
OUTDOOR LIONSIntegrated Campaigns led by OutdoorSILVER
Cristal Awards, 2014
OUTDOORINTEGRATED CAMPAIGNCRISTAL
MEDIAFood Products / Drinks / Mass Consumption ProductsEMERALD

Credits & Description:

Client: Heineken
Media: Outdoor
Country: Netherlands
Category: Alcoholic Drinks
View all the posters at http://www.thelegendaryposters.com.
Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Thierry Albert, Faustin Claverie
Interactive Creative Director: Edu Pou
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Interactive Art Director: Tiago Varandas
Head of Broadcast Production: Erik Verheijen
Director of Interactive Production: Andrew Allen
Broadcast Producer: Judd Caraway
Broadcast Associate Producer: Stijn Wikkerink
Interactive Producer: Matthew Ravenhall
Planner: Nick Docherty
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Management Lead: Jorge Fesser
Account Manager: Elianne Vermeulen
Head of Studio: Jackie Barbour
Art Producer: Jorge Fesser
Studio Artist: Philip Cronerud
Project Manager: Stacey Prudden
Business Affairs: Justine Young
PR Strategist: Claire Beesley
Production Companies: PARK PICTURES UK, National Picture Show Entertainment LLC, True North Iceland
Directors: Camille Herren, Quentin van den Bossche, James McLeod, David McGrory
Post: MPC Amsterdam
Published: April 2014