Heineken Case study UP & DOWN by Bates Shanghai

UP & DOWN
The Case study titled UP & DOWN was done by Bates Shanghai advertising agency for subbrand: Heineken Tennis Master Cup (brand: Heineken) in China. It was released in Aug 2006.
Advertising campaign for Heineken

Heineken: UP & DOWN

Brand
Heineken Tennis Master Cup  (Heineken)
Media
Case study
Released
August 2006
Posted
August 2006
Market
China
Industry
Beers and Ciders
Agency
Bates Shanghai
Art Director
Ronnie Wu
Copywriter
Nicky Zhang
Editor
Marc De Coster
Art Director
Bok Chekkiong
Producer
Mark Chang

Credits & Description:

Company: Bates Asia, CHINA
Regional ECD: Norman Tan
Company: Bates Asia Shanghai, CHINA
Copywriter: Nicky Zhang
Art Director: Ronnie Wu
Art Director: Chekkiong Bok
Account Director: Daniel Wee
Agency Producer: DIANA CHEW
Company: Flirting Pictures - Shanghai, CHINA
Producer: Mark Chang
Company: Drum Music, CHINA
Composer: Eddie Chung
Company: Video Film - HongKong, CHINA
Editor: Marc De Coster