Herbal Essences: Love & Forget

Credits & Description:

Client: Procter & Gamble
Brand Name : Herbal Essences
Agency: Interesting Times
Jimmy Francis, Creative Director/Partner
Mo Alghossein, Creative Director/Partner
Ashraf Masnour, Strategy Director/ Partner
Wassim Bassil, Managing Partner
Lara Safar, Head of Engagement
Marta Bleik, Senior Planner
Bahaa Awad, Head of Production
Rita Harbie, Copywriter
Herbal Essences launched its brand-new Nature Collection across the Arab World, the first mass product inspired by Natural ingredients free of silicones, parabens and dyes. Women in KSA our key market are not allowed to attend concerts in their market. To reflect the novelty of the product we launched the first-ever interactive online concert in the Arab World entitled “Love and Forget” because we wanted women to fall in love with our nature collection and forget other products with parabens, silicones, and dyes. More than 50,000 people attended the concert which was a trending topic once announced.