Bus shelter and Instagram print campaign for Hershey's Scharffen Berger Chocolate. Put yourself in a Scharffen Berger ad by uploading your selfie to Instagram and tagging it with #wonderfullycomplicated.
Advertised brand: Hershey
Brand: Schaffen Berger
Advert title(s): Wonderfully Complicated Kiosks, Bus Shelters, Instagram
Headline and copy text (in English): Scharffen Berger and Camp + King launch “Wonderfully Complicated” campaign
Advertising Agency: Camp + King
Country: United States of America
Category: Food
Creative Director: Rikesh Lal
Photographer: Alex Farnum
Published: August 11, 2014
Additional credits:
Where did this air? Bus shelters and kiosks in San Francisco
Chief Creative Officer: Roger Camp
Associate Creative Directors: Justin Hargraves/Art Director; Casey Brewer/Writer
Designers: Dani Saputo/Chelsea Nobbs
Print Producer: Amy Guzmán
Director of Content Production: David Verhoef
Director of Digital Production: Dora Lee
Production Company and City (Digital): Unit 9, London, UK and San Francisco, CA
Executive Producer (Digital): Alessandro Pula
Project Manager (Digital): Sandra Popescu
Technical Lead: Paul Lavery
Backend Developer: Krzysztof Kokoszka
Frontend Developer: Peter Altamirano
Brand Director: Dana Rabb
Brand Manager: Grace Lazarus