Pause Ljud Bild: STOCKHOLM HOUSE EQUALIZER

Credits & Description:

Client PAUSE HOME ENTERTAINMENT
Product HIFI CHAIN
Entrant ÅKESTAM HOLST Stockholm, SWEDEN
Type of Entry Best Use of Direct Marketing
Category BEST USE OF DIGITAL MEDIA IN A DIRECT CAMPAIGN
Title STOCKHOLM HOUSE EQUALIZER
Product/Service HIFI CHAIN
Entrant Company ÅKESTAM HOLST Stockholm, SWEDEN
Advertising Agency ÅKESTAM HOLST Stockholm, SWEDEN
Andreas Ullenius Åkestam Holst Creative Director
Viktor Jacobsson Åkestam Holst Copywriter
Andreas Ekelund Åkestam Holst Art Director
Henrik Adenskog Åkestam Holst Account Director
Alex Picha Åkestam Holst Digital Producer
Jens Sjöbergh Åkestam Holst Digital Designer
Rasmus Bengtsson Åkestam Holst Digital Planner
Provide It Production Company
Describe The Brief From The Client:
Attract new customers for Pause, a home entertainment store in Stockholm, Sweden that is specialized in sound systems for people who are real hi-fi lovers. With the challenge of being a small player on the market, we needed to prove to hi-fi lovers in Stockholm that Pause is where you will find the most powerful sound systems and help customers to enjoy their sound systems to the fullest.
Creative Execution:
In order to prove to people living in Stockholm that Pause is where you will find the most powerful sound systems, words just wasn’t enough. We needed to show people that Pause has the best sound systems and help customers to find a home where they can enjoy their systems to the fullest.
Describe The Creative Solution To The Brief/Objective.
To demonstrate Pause's belief that each person deserves to enjoy their sound systems to the fullest, we partnered with Sweden's leading experts in construction, acoustics and sound and developed an algorithm that determines exactly how high you can turn up the volume in a home before the neighbors complain. We then applied that algorithm to homes available on the market, creating the worlds first real estate listing service based on sound. So depending on how loud you want to play your music - we´ll find you the perfect home and a matching sound system of course.
Describe The Results In As Much Detail As Possible.
Stockholm House Equalizer is an ongoing project that is daily updated with new homes and so far the project has got covered in broad media in Sweden. The service is used daily in order to find homes and sound systems from Pause. So far we had over thousands of unique visitors spending several minutes looking on different homes, and each day this number is increasing.