Hiltl Case study MEAT BRANDING by Ruf Lanz

MEAT BRANDING
The Case study titled MEAT BRANDING was done by Ruf Lanz advertising agency for Hiltl in Switzerland. It was released in Jul 2010.
Advertising campaign for Hiltl

Hiltl: MEAT BRANDING

Brand
Hiltl
Media
Case study
Released
July 2010
Posted
July 2010
Market
Switzerland
Industry
Restaurants, Pubs & Bars
Agency
Ruf Lanz
Copywriter
Markus Ruf
Art Director
Marcel Schlaefle
Creative Director
Danielle Lanz

Credits & Description:

Category: Best Use of Ambient Media: Small Scale

Advertiser: HILTL VEGETARIAN RESTAURANT

Product/Service: RESTAURANT

Agency: RUF LANZ

Date of First Appearance: Jul 17 2010

Entrant Company: RUF LANZ, Zürich, SWITZERLAND

Creative Director: Markus Ruf (RUF LANZ)

Creative Director: Danielle Lanz (RUF LANZ)

Copywriter: Markus Ruf (RUF LANZ)

Art Director: Marcel Schlaefle (RUF LANZ)

Advertiser's Supervisor: Rolf Hiltl

Media placement: Promotion - Outdoor Barbecue Stands - 17 July 2010



Insights, Strategy & the Idea

The HILTL VEGETARIAN RESTAURANT in Zurich is the most traditional vegetarian restaurant in Europe (since 1898). Nowadays, 80% of its guests are part-time vegetarians who also enjoy eating meat occasionally. These people should be reminded of the HILTL RESTAURANT in midsummer of 2010.



Creative Execution

Using a specially designed branding iron, sausages, chicken breasts, fillets and steaks were branded with the message “Tomorrow enjoy HILTL”.



Results and Effectiveness

More than 6’000 pieces of meat were branded in midsummer of 2010. The promotion became a talking point in Zurich. HILTL VEGETARIAN RESTAURANT was booked up for 9 weeks after the promotion ended.