Hohoeminosono: Care Communicator

Credits & Description:

Company Entering: Dentsu Sciencejam Inc., Tokyo
Entry Title: Care Communicator
Brand: Hohoeminosono
Advertiser: Social Welfare Service Corporation Special Nursing Home For The Aged Hohoeminosono
Agency: Dentsu Sciencejam, Tokyo
Executive Creative Director: Masataka Hosogane
Creative Director: Yuta Takeuchi
Art Director: Yuta Takeuchi
Technical Director: Yuta Takeuchi
Programmer: Mai Sekimoto
Account Executive: Toshitaka Kamiya/Yoko Kohata
Strategic Planning Director: Yoko Kohata
Marketing Communication Director: Toshitaka Kamiya
Researcher: Mikito Ogino/Saori Morishita/Satoru Suzuki/Manaka Shinozuka
Agency Producer: Kei Shimada/Misa Ishikawa
Scientist: Yasue Mitsukura
Film Production Company: Rockn Roll Japan K.K., Tokyo
Director: Masayuki Hisada
Executive Producer: Yusuke Yoshino
Project Manager 2: Hiroshi Tanizaki
Offline Editor 1: Naoyuki Fujise
Post-Production Company: Studio Interfield Corporation, Tokyo
Editor: Kaoru Suzuki
Mixer: Takeshi Kino
Production Manager 2: Jinichi Tokoyo
Software Production Company: Aizu Laboratory, Inc., Fukushima
Sound Production Company: Aozora Co.,Ltd., Tokyo
Sound Studio Producer: Yusuke Kasagi
Music Composer: Kanami Makino
English Context Explanation: In Japan, The Number Of Bedridden Patients Who Have Lost The Ability To Communicate Has Been Increasing. However, Its Hard To Keep Motivating Oneself And Nursing Patients Congenially For Professional Caregivers Without Communication Between The Two. To Understand Patients' Feelings Is Essential To Provide Better Care. Therefore, We Attempted To Develop An Application To Estimate The Patients True Feelings. In Order To Estimate Their Emotion, We Focused On Brain Waves. Our Team Collected And Analyzed About 7 Thousand Samples Of Brain Waves. As A Result, We Discovered That Humans Emit Characteristic Patterns Of Biological Signals Which Can Be Associated With Specific Feelings. Based On The Research, We Constructed The Ipad App Which Enables Us To Measure 5 Kinds Of Emotions (Interest, Stress, Concentration, Like, Drowsiness). Some Nursing Homes And Research Institution Have Already Adopted This App. Moreover, The Establishments Provide The Hospitable Care For Each Patient By Using Our Algorithm.