Honda: HONDA. BEAUTIFUL ENGINES, 24

Credits & Description:

SUB CATEGORY : BROADCAST/MOTION/DIGITAL DESIGN
COMPANY ENTERING : DENTSU INC., TOKYO
ENTRY TITLE : HONDA. BEAUTIFUL ENGINES.
BRAND : MOTOR SHOW 2014-15
ADVERTISER : HONDA MOTOR CO., LTD.
ADVERTISING AGENCY : DENTSU INC., TOKYO/MORI INC., TOKYO
CREATIVE DIRECTOR : MORIHIRO HARANO
COPYWRITER : HARUKO TSUTSUI/SCOTT LEHMAN
ART DIRECTOR : YOSHIHIRO YAGI
PROGRAMMER : KAZUKI NAKATA
WEB DESIGNER : ATSUSHI HASHIMOTO
AGENCY PRODUCER : MISATO TACHIBANA/YUTAKA HASEGAWA/HIDENORI KAKINUMA
PRODUCTION COMPANY : PEN./CREATIVE POWER UNIT/CAVIAR/BIRDMAN/KAIBUTSU/KAPPUKU/
TYO TECHNICAL RANCH/LEHMAN AD, TOKYO
DIRECTOR : TAKUYA DEMURA
EDITOR : TAKERO YAMASHITA
PHOTOGRAPHER : FUMIHITO KATMURA
DESIGNER : TAIJI KIMURA/DAISUKE HATAKEYAMA/MASASHI FUJITA/DAISUKE SASAKI/
DAVID ROBERT
PRINTING DIRECTOR : SHINYA TAMURA
PRODUCTION PRODUCER : SHUNICHI TAKANO
PRODUCTION MANAGER : YUTA HARASAWA/MASAHIRA MIZUTA
SOUND PRODUCTION COMPANY : CUBESATO, TOKYO
MUSIC COMPOSER : SATOSHI YOSHITAKE
MIXER : MASAAKI YOSHIZAKI
SPECIAL EFFECTS COMPANY : KAIBUTSU/YAMA/BIRDMAN, TOKYO
MOTION GRAPHICS DESIGNER : KAZUHIRO YAMAMOTO/JUNICHI ARAKAWA/JUNYA SATO/KOMEI SATO
SPECIAL EFFECTS PRODUCER : YUSUKE KITANI
ENGLISH CONTEXT EXPLANATION : "HONDA. BEAUTIFUL ENGINES." IS A CORPORATE BRANDING CAMPAIGN DEVELOPED FOR THE 2014–2015 MOTOR SHOW SEASON. STARTING WITH THE INSIGHT THAT HONDA IS THE WORLD'S LARGEST ENGINE MANUFACTURER — PRODUCING EVERYTHING FROM AUTOMOBILES AND MOTORCYCLES TO MARINE ENGINES, CULTIVATORS AND LAWNMOWERS, WE DEVELOPED THE COPY LINE, "ENGINES MAKE THE WORLD GO ROUND." AND TO CHANGE THE PERCEPTION OF ENGINES FROM COLD, IMPERSONAL MACHINES INTO ENGINES OF HUMAN HAPPINESS, WE USED WIT AND BRIGHT, COLORFUL MOTION GRAPHICS TO PRESENT THEM IN AN ENTIRELY NEW WAY.