HP: The Booth [orignal language]

Credits & Description:

Magic Words – The Booth
Country: Brasil
Agency: Almap BBDO
Advertiser: HP Brasil
Brand: Magic words
Agência/Agency: Almap Bbdo
Anunciante/Advertiser: Hp
Diretor de criação/Creative Director: Luiz Sanches, Bruno Prosperi, Andre Gola, Benjamin Yung Jr., Marcelo Nog., Pernil, Luciana Haguiara
Produtor da agência/Agency Producer: José Roberto, Anderson Teixeira, Liverson Costa Santos, Fred de Oliveira
Fotógrafo/Photographer: Gabriel Bianchini, José Cabaço, Ale Charro e Samuel Costa
Redator/Editor: Daniel Oksenberg
Atendimento/Attendance: Fernanda Costa
Produtora de som/Sound Production: Satelite Audio
Outros créditos: Creative Technologist: Renato Jun Okida
Diretor de Arte/Art Director: Luciano Lincoln
Produtora/Production Company: The Goodfellas, Bando Studio
Diretor/Director: Leandro Hbl
Diretor de Fotografia: Vagner Jabour
Sinopse:
There are 13 million illiterate people in Brazil. These people have no way of passing their stories on to future generations. Many leave isolated cities with no access to phones, let alone cell phones or the Internet, in search of jobs in the big cities. The only way to keep in touch with their families is through letters. This situation gave rise to a service at bus stations – the “letter writers” who charge a fee to write missives for them. How could HP use the quality, efficiency, and technology of its printers to help make these people’s lives better?