HSBC: HSBC GLOBAL VIEW/GLOBAL TRANSFER [image]

Credits & Description:

CLIENT HSBC
PRODUCT ONLINE MONEY TRANSFER
ENTRANT BUZZMAN MIDDLE EAST DUBAI, UNITED ARAB EMIRATES
TYPE OF ENTRY INTERACTIVE: ONLINE ADVERTISING
CATEGORY WEB BANNER
TITLE HSBC GLOBAL VIEW/GLOBAL TRANSFER
PRODUCT/SERVICE ONLINE MONEY TRANSFER
ENTRANT COMPANY : BUZZMAN MIDDLE EAST DUBAI, UNITED ARAB EMIRATES
ADVERTISING AGENCY : BUZZMAN MIDDLE EAST DUBAI, UNITED ARAB EMIRATES
MEDIA AGENCY : MINDSHARE MENA DUBAI, UNITED ARAB EMIRATES
PRODUCTION COMPANY : OPTIX DIGITAL PICTURES DUBAI, UNITED ARAB EMIRATES
GEORGES MOHAMMED/CHERIF BUZZMAN MIDDLE EAST EXECUTIVE CREATIVE DIRECTOR
THOMAS GRANGER BUZZMAN MIDDLE EAST VICE PRESIDENT
ADIL ZGHAOUI BUZZMAN MIDDLE EAST EXECUTIVE MANAGER
RACHEL ABOU NADER BUZZMAN MIDDLE EAST ACCOUNT MANAGER
ANTOINE MOITIE BUZZMAN MIDDLE EAST COPYWRITER
STEPHANE LIST BUZZMAN MIDDLE EAST ART DIRECTOR
HEBA KHAROUF BUZZMAN MIDDLE EAST PRODUCER
Creative Execution:
3 pre-rolls have been broadcasted to highlight the speed of this service all across the world, between different countries. No need to skip the ad, the whole message was communicated in 6 seconds. The video cursor moved from left to right representing your money passing from one of your account to another.
The click-through rate was 3 times higher than the average.
In the United Arab Emirates, 88% of the population are expatriates who need to make money transfers between their different bank accounts across the world. HSBC Global View/Global Transfer service enables Premier and Advance customers to access and manage all their global HSBC accounts through one single login and transfer money across the world at an unmatched speed: 6 seconds only. Objective of the campaign was to highlight the speed of the transfer in an innovative way. To communicate this, we decided to use the YouTube pre-roll. We used the cursor of the video in a tactical and unprecedented way. In no more than 6 seconds, the whole message was delivered. How? The video cursor moves from left to right representing your money passing from one of your account to another.