Advertiser: HSBC
Agency: BATES CHI & PARTNERS
Category: Best Use of Games
Associate Creative Director: Bobby Chiu (Bates Chi & Partners)
Group Account Director: Ernest Ma (Bates Chi & Partners)
Senior Art Director: Fei Leung (Bates Chi & Partners)
Account Manager: Frankie Yip (Levoation)
Senior Copywriter: Rachel Lo (Bates Chi & Partners)
Production Manager: Ringle Cheng (Bates Chi & Partners)
Business Director: Simon Shing (Bates Chi & Partners)
Business Manager: Vanessa Wan (Bates Chi & Partners)
Group Creative Director: Terry Tsang (Bates Chi & Partners)
Creative Service Manager: Raman Wong (Bates Chi & Partners)
Art Director: Sammy Ong (Bates Chi & Partners)
Outcome
Result: Attracted over 100,000 players throughout the promotion period.Generated at least $50,000,000 worth of sales. ( customers with minimum purchase of $500 were entitled to play.Total revenue generated kept confidential for business reason)
Relevancy
Our work: Introducing World’s first kinect-controlled Capsule Machine. Wave your arm in the air to roll the balls virtually, and get the real deal (up to 50% Cash rebate) and limited edition designer's capsule (exclusively designed by Craig and Karl) in reality.
Client Brief Or Objective
Our brief: To create a prize redemption counter for the participating merchants -2 hottest malls in town.
Implementation
Our idea: Augment the joy of shopping. (even for a promotion logistics)