Humanitarian campaign for raising awareness about the need for new law on organ transplantation: The Most Important Call In Your Life

Credits & Description:

Campaign name: The most important call in your life
Registrant: Saatchi & Saatchi Belgrade
Brand name: Humanitarian campaign for raising awareness about the need for new law on organ transplantation
Designer: Milja Zarubica
Photographer: Ivan Grlić
Client account director manager: Sonja Milović, Ivana Minović, Snežana Vučković Kalinović
Screenwriter: Ivan Westerveen, Nikola Zmajević
Director: Žarko Veljković
Art Director: Ana Cvetković, Viktor Mijatović
Creative director: Žarko Veljković, Ivana Zeković, Dragana Petković
Account Director / Manager: Dušan Stanković
Director of photography: Vladan Pavić
Strategic planner strategist: Tatjana Milnović
Copywriter: Nikola Zmajević, Ivan Westerveen, Jovana Radovanović
Digital strategist: Ivan Ivković
Post Production: Media Plus
Production Company: Media Plus
Music: Željko Veljković
Creative idea explanation: In Serbia, thousands of people are waiting for a call for organ transplantation. Unfortunately, most of them will never get it. Our goal was to push the agenda for the adoption of new law which by default makes everyone an organ donor. The idea was that to build a campaign around the tagline The most important call in life”, and announce that on June 6th 2016. people will get the most important call in life.Together with a telecom company, we called more than 10.000 people and informed them about the issue of organ donation via a pre-recorded message."