Hungarian Telekom Case study Shared Heartbeats by Isobar Budapest

Shared Heartbeats
The Case study titled Shared Heartbeats was done by Isobar Budapest advertising agency for Hungarian Telekom in Hungary. It was released in Apr 2016.
Advertising campaign for Hungarian Telekom

Hungarian Telekom: Shared Heartbeats

Brand
Hungarian Telekom
Media
Case study
Released
April 2016
Posted
April 2016
Market
Hungary
Industry
Telecommunications Services
Agency
Isobar Budapest
Creative Director
Márton Jedlicska
Art Director
Adam Erdesz
Art Director
Emese Gillotte
Copywriter
Dorottya Tóth
Copywriter
Peter Zsembery
Creative Director
So George Sugitomo
Copywriter
Mark Hanyecz

Awards:

Golden Hammer 2016
DigitalApplicationSilver

Credits & Description:

Entrant Agency: Isobar Budapest
Client: Hungarian Telekom
Brand: Telekom
Product/service: Telecommunication
Release Date: 27.04.2016
Creative Director: Marton Jedlicska
Creative Director: George Sugitomo
Copywriter: Dorottya Tóth
Copywriter: Mark Hanyecz
Copywriter: Peter Zsembery
Art Director: Adam Erdesz
Art Director: Emese Gillotte
Ui Designer: Adam Sandor
Ui Designer: Marta Szoke
Developer: David Bajzik
Account Director: Bela Kovacs
Account Manager: Peter Bekassy
Business Director: Balazs Szaday
Website: Http://www.shared-heartbeats.com/
We created an Apple iWatch application. The app sensors the wearer’s heartbeats and sends the data to a small bluetooth speaker. The speaker is hidden in a doll, which can be placed in the baby’s cot, and it plays the mother’s heartbeats to the baby, helping her to calm down, feel secure, fall asleep. Telekom’s platform is Life is for Sharing. The application shares the first and foremost life-signal.