Hyundai: ELANTRA DRIVEWAY DECISION MAKER

Credits & Description:

Advertiser: HYUNDAI MOTOR AMERICA
Brand Hyundai Motor America / Elantra
Agency: INNOCEAN USA
Category: Automotive Products & Services
Advertising campaign: DRIVEWAY DECISION MAKER
Director/Integrated Planning: Brian Betts (Innocean USA)
Digital Producer: Melissa Moore (Innocean USA)
Executive Producer: Hans Weiss (Bossa)
Art Producer: Kristen Miller (Innocean USA)
Creative Director: Tom Pettus (Innocean USA)
Digital Engagement And Strategy: Uwe Gutschow (Innocean USA)
Copywriter: Mike Duckworth (Innocean USA)
Ux: Nate Manchester (Innocean USA)
Creative Director: Scott Muckenthaler (Innocean USA)
Account Director: Stephanie Godfrey (Innocean USA)
Copywriter: Steve O'Brien (Innocean USA)
Digital Producer: Steven Caldera (Innocean USA)
Art Director: Tom Gibson (Innocean USA)
Art Director: Vince Murray (Innocean USA)
Executive Creative Director: Greg Braun (Innocean USA)
Digital Producer: Ashley Gilb (Innocean USA)
Content Producer: Brad Johnson (Innocean USA)
Account Director: Danielle Gorsha (Innocean USA)
Media Director: James Zayti (Innocean USA)

Brief Explanation
The Hyundai Elantra was named 2012 North American Car of the Year. Then Hyundai came out with 2 new Elantra models. The Brief: Introduce the entire Elantra family in a fun and interactive way.By combining projection mapping, real-time 3D animation and Google Street View, Driveway Decision Maker allowed people to take any Elantra on a virtual “test drive” through a colorful digital world – arriving in their actual driveway.The experience helped Elantra sales surpass Sonata, the perennial top-seller. The site has received 910,000 virtual “test drives” since launch. With great PR coverage in FWA, FastCo Create, and Google Creative Sandbox, among others.