IBM Case study Smarter Planet by Ogilvy Amsterdam

The Case study titled Smarter Planet was done by Ogilvy Amsterdam advertising agency for IBM in Netherlands. It was released in Oct 2011.
Advertising campaign for IBM

IBM: Smarter Planet

Brand
IBM
Media
Case study
Released
October 2011
Posted
October 2011
Market
Netherlands
Industry
IT Solutions & Professional Networks
Agency
Ogilvy Amsterdam
Copywriter
Henk Nieuwenhuis
Art Director
Peter Tromp
Producer
Brenda Bentz Van Den Berg

Awards:

Caples Awards 2012
Direct Mail & PrintDirect Mail, dimensionalFinalist

Credits & Description:

Agency: Ogilvy Amsterdam

Client: IBM

Copywriter: Henk Nieuwenhuis

Art Director: Peter Tromp

Art: Paul van de Woestijne

Strategy Director: Mariette Hamer

Producer: Brenda Bentz van den Berg