IKEA Case study HAPPY TO BED by Mother London, Stink

The Case study titled HAPPY TO BED was done by Mother London, Stink advertising agencies for subbrand: IKEA Bedrooms (brand: IKEA) in United Kingdom. It was released in Aug 2011.
Advertising campaign for IKEA

IKEA: HAPPY TO BED

Brand
IKEA Bedrooms  (IKEA)
Media
Case study
Released
August 2011
Posted
August 2011
Market
United Kingdom
Industry
Department Stores & Shopping Malls
Agency
Mother London
Creative Director
Mark Waites
Creative Director
Gustavo Sousa
Creative Director
Feh Tarty
Creative Director
Stephen Butler
Art Director
Hermeti Balarin
Copywriter
Ana Balarin
Agency
Stink

Credits & Description:

Category: Titanium and Integrated

Advertiser: IKEA

Product/Service: IKEA BEDROOM

Agency: MOTHER

Creative Director: Feh Tarty (Mother)

Creative Director: Stephen Butler (Mother)

Creative Director: Mark Waites (Mother)

Copywriter: Ana Balarin (Mother)

Art Director: Hermeti Balarin (Mother)

Planner: Jacob Wright (Mother)

Planner: Sarah Rabia (Mother)

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