| MIAF Awards 2012 | ||
|---|---|---|
| Promo campaigns | best campain in event-marketing (including sponsorship) | Third place |
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services: Catalogue 2012
Registrant: INSTINCT
Country: RUSSIA
Brand name: IKEA
Advertising agency, city: Instinct, Moscow
Art director: Roman Firainer
Copywriter: Yaroslav Orlov
Creative director: Roman Firainer, Yaroslav Orlov
Account Director /Manager: Marina Vershinina
Campaign idea explanation:
Every year IKEA gives to its customers all over the world an endless source of inspiration and ideas for their homes in new Catalogue. Every new IKEA Catalogue is devoted to a new theme/moto of the year. Idea for a new IKEA Catalogue 2012 is based on the simple consumer truth: Russians LOVE keeping old and “useless” stuff at home. Thus, we came up with a new motto for the year "Everything into home!* (*of Russian expression that means ‘nothing should be wasted or thrown away for its potential value in the future’)" and big year campaign "Thingternal (thing + eternal) values". So let's see the results! Please look through the video-case!