Intel: PUSH FOR ULTRABOOK

Credits & Description:

Client INTEL CORPORATION
Product ULTRABOOK
Entrant PARTY Tokyo, JAPAN
Type of Entry Digital: Digital Tools
Category Viral & Email Marketing, e-cards etc.
Title PUSH FOR ULTRABOOK
Product/Service ULTRABOOK
Entrant Company : PARTY Tokyo, JAPAN
Advertising Agency : PARTY Tokyo, JAPAN
Hiroki Nakamura Party Inc. Planner
Miho Ishizuka Party Inc. Planner
Takuro Ito Birdman Inc. Production Manager
Mandy Wang Party Inc. Project Manager
Shota Hatama Dof. Inc. Producer
Daichi Shirai Birdman Inc. Device
Takeru Kobayashi 29970 Device
Junichi Arakawa Birdman Inc. Designer
Daisuke Watanabe Birdman Inc. Designer
Nobuaki Arikata Birdman Inc. Technical Director
Ryo Roy Tsukiji Birdman Inc. Interactive Director
Qanta Shimizu Party Inc. Creative Director
Masashi Kawamura Party Inc. Creative Director
LINKS
Entry URL: http://awards-entry.net/pushultrabook/
Additional URL: http://prty.jp/award/2013/intelpush/
BRIEF EXPLANATION
To promote the various Ultrabook/Ultrabook Convertible products, we created a real-time online coin-dozer-esque game, "PUSH for Ultrabook."Challengers who push the prize Ultrabook off stage can win that machine. By powering the game itself using Ultrabook, and displaying the machine as prize, we entertainingly demonstrated Ultrabook’s slick design and high performance. After Facebook or Twitter login, challengers’ names were converted into 3D alphabet blocks and used to push the Ultrabook. Others could also watch the game online in real-time. Interactions on the website including pressing the Like button triggered real-time projections onto the set, entertaining the queuing challengers.