Intersport Case study The ad that ran by Geometry Global Prague, Ogilvy & Mather Prague

The Case study titled The ad that ran was done by Geometry Global Prague, Ogilvy & Mather Prague advertising agencies for Intersport in Czech Republic. It was released in Feb 2015.

Intersport: The ad that ran

Released
February 2015
Posted
February 2015
Art Director
Copywriter
Copywriter
Art Director

Awards:

PIAF, 2015
Creative sales & sales support-Gold
The Principle of Game-Bronze
Audience engagement-Silver
Golden Hammer 2016
DigitalSocial Network SolutionsSilver
DigitalDirect Response And Lead GenerationSilver
Promo & ActivationDigital Or Social MediaSilver
IMC European Awards 2016
Czech WinnersDigital CommunicationsGold
Czech WinnersSmall BudgetGold

Credits & Description:

Agency: OgilvyOne Prague
Title: The ad that ran
Advertiser: Intersport
Product/Service: Retail - sports shop
Industry: Retail Services
Executive Creative Director Will Rust (Ogilvy & Mather Prague)
Creative Director Danna Blum (OgilvyOne Prague)
Copywriter: Carmen Dobrescu (Geometry Global Prague)
Copywriter: Jakub Cabejsek (OgilvyOne Prague)
Art Director: Cristian Costea (Geometry Global Prague)
Art Director: Bernard Netopil (OgilvyOne Prague)
Editor Jiri Andera (OgilvyOne Prague)
Designer Tomas Nadymacek (OgilvyOne Prague)
Account manager: Radek Kronika (Geometry Global)
Account manager: Katerina Dlouha (Geometry Global)
Entrant Agency: Geometry Global
Brief description: Challenge: to promote the opening of the running season, with almost no production budget. The idea: INTERSPORT motivated runners to use any running app, and run in the shape of their logo.