Intouch Case study Responsible Kilometres by BBDO Russia Group, Proximity Russia

The Case study titled Responsible Kilometres was done by BBDO Russia Group, Proximity Russia advertising agencies for Intouch in Russia. It was released in May 2014.

Intouch: Responsible Kilometres

Brand
Released
May 2014
Posted
May 2014
Market
Industry

Awards:

MIAF Awards 2014
Digital advertising (campaigns)Online PR and brand reputation campaignsBronze
Cristal Awards, 2014
PRBEST USE OF DIGITAL PRSAPPHIRE
CONSUMER MARKETINGClient contact via mobile communicationEMERALD
CONSUMER MARKETINGBest use of digital in a promotional campaignEMERALD

Credits & Description:

Speeding is a serious issue in Russia. In 2013 alone, more than 160,000 people were injured as a result. INTOUCH, a car insurance company for responsible driving, decided to take a step toward fixing the problem.
Proximity Russia (part of BBDO Russia Group)
Title: RESPONSIBLE KILOMETERS
AGENCY BBDO RUSSIA GROUP
Andrew Kontra / Creative Director
Ilya Andreyev / Creative Group Head
Alexandra Ermolenko / Art-Director
Igor Dolgov / Designer
Polina Zabrodskaya / Senior Copywriter
Valentina Ekimyan / Copywriter
Evgeniy Kovin / Copywriter
Natalia Chiuch / Strategy Director
Julia Mukhtar / Account director
Ekaterina Smygina / Digital director
Daria Konstantinova / Senior Project Manager
Alexander Makarovsky / Digital director
Ivan Malakhov / Art-Director
Sergey Kurbatsky / Designer
Tatyana Krivolutskaya / Project Manager
Luis Tauffer / Creative Director
Indee Interactive / Digital Production
Alexey Frolov / Animator
Andrey Levkovitch / Music