We know that Russia is a country of problems because we work here. And our clients know it too. Especially those who do car insurance business. Because they are aware of speeding problem very well which alone causes up to 30% of car accidents in Russia. Yep, Russians like to drive fast. Yep, this impacts car insurers and society very palpably.
That’s why INTOUCH, a car insurance company, launched a campaign that aimed to bring the spotlight to the problem of speeding. And not just the spotlight.
We wanted to show how dropping speed immediately changes someone life for better. INTOUCH launched The First Marathon of Responsible Driving. The challenge was no to be the fastest but to follow speed limits. Because every kilometre without speeding turned into a rouble to be donated to help those who suffered in accidents because of speeding.