It’s that time of year again – tax season. In an effort to give CPAs in Rhode Island a break from the long nights crunching numbers and to spread awareness about how QuickBooks Online Accountant can save them time, Intuit partnered with a local microbrewery to brew and bottle a custom beer, CPA IPA, and put it on tap at happy hours across the state. To support the campaign, QuickBooks created PensDownBottomsUp.com and ran ads in the Rhode Island press.
Advertised brand: Intuit
Advert title(s): Pens Down Bottoms Up
Advertising Agency (Name, City, Country): RPA, Santa Monica, USA
Agency website: http://www.rpa.com
Creative Directors: Nathan Crow and Adam Lowrey
Associate Creative Directors: Joao Medeiros and Alex Goulart
Photographer: Mark Tripp
Other additional credits:
Designer: Lauren Geschke
Sr. Art Director: Jessie Echon
Art Buyer: Jessica Fedynyshyn
Producer: Annie Boyle
Published/Released (Month, Year): February 2015
INTUIT QUICKBOOKS/CPA IPA