ITAKA: Famous & Missing

Credits & Description:

Entrant Agency: Dentsu Aegis Network Poland
Client: Itaka Foundation - Centre For Missing People
Brand: Itaka Foundation - Centre For Missing People
Product/service: Ngo
Release Date: 22.09.2015
Advertising Agency: Isobar Poland
Production Agency: Posterscope Poland
Creative Director: Yuri Drabent
Creative Director: Maciej Nowicki
Copywriter: Michał Konert
Copywriter: Anna Królewicz
Copywriter: Konrad Słonecki
Copywriter: Maria Smoleńska
Art Director: Bart Biały
Designer: Kaja Adamczewska
Account Manager: Magdalena Zaremba
Pr Manager: Monika Witoń
Pr Manager: Krzysztof Wąsowski
Strategic Planner: Mateusz Cukierski
Vfx: Bartosz Morawski
Sound Designer: Borysław Georgijew
Operator: Michał Pęczalski
Other: Anna Zielińska
Other: Maciej Dutkowski
We decided to take advantage of mass interest of the life of famous people (actors, celebrities, influencers). Using mass ranges celebtiy profiles in social media we reached the group that every day is not interested in the subject of the missing and the ITAKA Foundation's activities. Using celebrities as a new “commutation chcannel” we managed to placed information about ITAKA in “Harper's Bazaar”, “Cosmopilitan” and many others.