| Golden Hammer 2016 | ||
|---|---|---|
| Media | SPECIAL EVENTS & STUNT/LIVE ADVERTISING | Gold |
Title: Play dow jones
Entrant Agency: Wiktor Leo Burnett
Client: J&T Bank
Brand: J&T Bank
Product/service: Investments
Release Date: 01.09.2015
Creative Director: Stefan Andrejco
Art Director: Stefan Andrejco
Copywriter: Martin Keder
Copywriter: Andrej Hlavacka
Copywriter: Vladimir Lefik
Designer: Balasz Szarka
Designer: Akasha Visualstation
Music Composition: Dalibor Kocian/Stroon
Account Manager: Klaudia Benkovska
Programmer: Digita.sk
Strategy Director: Vladimir Lefik
Website: Http://www.playdowjones.com/
J&T Bank, an expert on investments, asked us to find a way to
simplify the subject of financial investments, and to present this
complex material in a way that made it both easy to understand
and entertaining for the general public to engage with. So we put
stock market data into a historical context, and translated the
fluctuations of the stock market into music, a language that
everyone can understand.