J&T Banka: Playdowjones

Credits & Description:

Agency: Wiktor Leo Burnett
Brand: J&T Bank
Country: Slovak Republic
Advertising Agency: Wiktor Leo Burnett, Bratislava
Entrant Company: Wiktor Leo Burnett, Bratislava
Media Agency: Wiktor Leo Burnett, Bratislava
Pr Agency: Wiktor Leo Burnett, Bratislava
Production Company: Wiktor Leo Burnett, Bratislava
Additional Company: Wiktor Leo Burnett, Bratislava
Designer: Balasz Szarka (Wiktor Leo Burnett)
Digital Production: Digita.sk (Digita.sk)
Creative Director: Stefan Andrejco (Wiktor Leo Burnett)
Music Artist: Stroon (Dalibor Kocian/Stroon)
Strategy Director: Vladimir Lefik (Wiktor Leo Burnett)
Production Company: Leopard Production (Leopard Production)
Designer: Akasha Visualstation (Akasha Visualstation)
Music Artist: Dalibor Kocian (Dalibor Kocian/Stroon)
Copywriter: Martin Keder (Wiktor Leo Burnett)
Art Director: Stefan Andrejco (Wiktor Leo Burnett)
Technology Director: Andrej Hlavacka (Wiktor Leo Burnett)
Outcome:
J&T Banka's image as an investment expert was validated. The project demonstrated, that whatever happened in the history of mankind, index curve will always restore. We can call it the triumph of green.Along with its other activities, the bank saw a growth from 1% to nearly 4% in conversions from deposit accounts to investments (among its clients).
Synopsis:
J&T Bank, an expert on investments, asked us to find a way to simplify the subject of financial investments, and to present this complex material in a way that made it both easy to understand and entertaining for the general public to engage with. The main aim of the campaign was to increase investment rate and to convince people that investments are in long term a secure way of money management.
Campaign Description:
The 150 years history of Dow Jones index curve was programmed to play a melody for every fluctuation on the market, creating music where the sounds are not made up of notes but of more than 30 000 bits of financial data.
Strategy:
The capital market in Slovakia is practically nonexistent. People are extremely cautious and suspicious when it comes to investments, and they choose conservative deposit products instead. Our task was to change this perception.It is said that investing is both art and science, so we transformed the market fluctuations into a musical work so that even the average man in the street would clearly see that despite the turbulent periods of the 20th and 21st centuries, investing is the best choice for the long term.