JAXA: KIBO360°

Credits & Description:

CLIENT JAXA (JAPAN AEROSPACE EXPLORATION AGENCY)
PRODUCT INTERNATIONAL SPACE STATION
ENTRANT DENTSU TOKYO, JAPAN
TYPE OF ENTRY CRAFT
CATEGORY INTERFACE & NAVIGATION
TITLE KIBO360°
PRODUCT/SERVICE INTERNATIONAL SPACE STATION
ENTRANT COMPANY : DENTSU TOKYO, JAPAN
ADVERTISING AGENCY : DENTSU TOKYO, JAPAN
PRODUCTION COMPANY : TAIYO KIKAKU TOKYO, JAPAN
KENJI ODA DENTSU CREATIVE DIRECTOR/PLANNER
KAZUOMI GOTO DENTSU WRITER
MASAHARU KUROSU DENTSU ART DIRECTOR
TAKASHI KASAI DENTSU TECHNICAL DIRECTOR
JOCELYN CAMBRIA DENTSU PRODUCER
KATSUYA FUJISAKI TAIYO KIKAKU CO./LTD. PRODUCTION PRODUCER
SHUHEI YAMABE TAIYO KIKAKU CO./LTD. DIRECTOR
KENJI TAKAMATSU BOOGIE GRAPHIX DESIGNER
KUNIHIRO MIYOSHI TAIYO KIKAKU CO./LTD. CG DESIGNER
TAKASHI YASUNO TAIYO KIKAKU CO./LTD. CG DESIGNER
YASUE KEN CLOVER STUDIO DEVELOPMENT DIRECTOR
YUJIN HASHIMOTO ODDS DESIGN DESIGNER
SAE SUENAGA ODDS DESIGN DESIGNER
SHOICHI SUWA TAIYO KIKAKU CO./LTD. PRODUCTION MANAGER
SHINTARO KITAYAMA TAIYO KIKAKU CO./LTD. PRODUCTION MANAGER
TOSHIAKI FUJISHIMA TAIYO KIKAKU CO./LTD. PRODUCTION MANAGER
HARUKA FURUYA TAIYO KIKAKU CO./LTD. PLANNER
CLOVER STUDIO ADDITIONAL COMPANY
Links
Mobile URL http://www.asoberut.com/kibolp/
Creative Execution:
We created kibo360°, an application that replicates the inside of “Kibo”, the Japanese module of the International Space Station with a stunning level of reality and immersion. Actually walking with your smartphone in hand makes you move inside the ship with a feeling of zero-gravity, and you can explore every corner by moving your smartphone in 360 degrees. Users can learn, play, manipulate the equipment as if they were real astronauts, and share their experience on social networks.
The breathtaking level of reality and the accessibility of the app made a deep impression on all users, from young children to JAXA’s astronauts. The feature allowing users to look at the Earth from a window of the ISS and to post their first impression on social networks contributed to the viral spread of the app, exceeding 200.000 downloads. And most importantly, users keep leaving messages expressing their gratitude and expectations towards JAXA.
Space exploration is essential for humanity and educating people about it is very important. As a public institution, JAXA (Japan Aerospace Exploration Agency) has a mission of public information and education about its space exploration activities. To achieve that mission, JAXA wanted to make people discover, learn, and feel what it is like to actually be in space. Our idea was to create a mobile application that replicates the inside of “Kibo”, the Japanese module of the International Space Station, and allows users to explore the module as if they were real astronauts.