Advertiser: KANSAI NEROLAC PAINTS
Agency: PUBLICIS COMMUNICATIONS
Category: Corporate Image & Information
Advertising campaign: CHALK PROJECT
National Creative Director: Ashish Khazanchi (Publicis Communication)
General Manager: Chandan Jha (Publicis Communication)
Art Director: Santosh Sonawane (Publicis Communication)
Copywriter: Roshan Sam (Publicis Communication)
Execution
Like most schools, teachers at these night schools used blackboards and chalks to take classes. We decided to make innovative use of these media itself and came up with a glow-in-the-dark chalks.
Outcome
Chalks were distributed free of cost to night schools across rural India that were supported by Nerolac Paint the Change.
Implementation
Using our expertise in dyes and pigments, we created glow-in-the-dark chalks. These chalks were distributed free of cost to night schools across rural India that were supported by Nerolac Paint the Change.
Client Brief Or Objective
As part of Paint the Change - Nerolac’s CSR program wanted to support children and give them hope for a better tomorrow.