Kentucky Fried Chicken (KFC) Case study KFC Minecraft Case by Hungry Boys Moscow

The Case study titled KFC Minecraft Case was done by Hungry Boys Moscow advertising agency for Kentucky Fried Chicken (KFC) in Russia. It was released in Mar 2016.
Advertising campaign for Kentucky Fried Chicken (KFC)

Kentucky Fried Chicken (KFC): KFC Minecraft Case

Brand
Kentucky Fried Chicken (KFC)
Media
Case study
Released
March 2016
Posted
March 2016
Market
Russia
Industry
Fast food
Agency
Hungry Boys Moscow

Awards:

PIAF, 2016
The Principle of Game-Bronze
ADCR Awards 2016
INTERACTIVE & MOBILEOnline AdvertisingSilver
PROMOTIONS & NEW MEDIANew Use of MediaSilver

Credits & Description:

Moscow agency Hungry Boys and KFC Russia realized the very effective campaign, held the competition in a computer game Minecraft - the very first in the world!
Agency: Hungry Boys
Client: KFC Russia/ Minecraft
Creative Director Vlad Sitnikov
SMM Director Maxim Fedorov
SMM Producer Artem Trofimov
Account manager Anna Salova
Account manager Nastya Veretennikova
Copywriter Galina Belozerova
Producer Pavel Kreis
Design Stas Vasiliev
Design Ekaterina Anisina