KLM Royal Dutch Airlines: KLM SPACE

Credits & Description:

Type of entry: Craft
Category: Illustration and Graphic Design
Advertiser: KLM ROYAL DUTCH AIRLINES
Product/Service: KLM ROYAL DUTCH AIRLINES
Agency: DDB & TRIBAL AMSTERDAM, THE NETHERLANDS
Media Agencies: (Havas Media International/7th Chambers)
Space Company On Location (Nevada Desert): (JP Aerospace)
Sound Design: Marco Baaij/Ruben De Winther (Kaiser Sound Studios)
Music Company: Erik Jan Grob/Cris Kos (Massive Music)
Account Manager: Daan Hissink Muller (Mediamonks)
Senior Digital Producer: Arjen Warendorff (Mediamonks)
Director (Production Company): Tom Rijpert (Mediamonks)
Technical Lead: Jan-Willem Penterman (DDB/Tribal Amsterdam)
Rtv Producer: Linda Cuvelier (DDB/Tribal Amsterdam)
Project Manager: Jesse Mons (DDB/Tribal Amsterdam)
Client Services Director: Esther Te Pas (DDB/Tribal Amsterdam)
Account Manager: Matty Bakker (Rapp Netherlands)
Strategy Director: Rogier Van Der Werf (Rapp Netherlands)
Managing Director: Jos Vis (Rapp Netherlands)
User Experience Designer: Joeri Kiekebosch (DDB/Tribal Amsterdam)
Designer: Anthony Goodwin (DDB/Tribal Amsterdam)
Designer/Art Director: Keith Kornson (DDB/Tribal Amsterdam)
Art Director: Joost Van Middelaar (Rapp Netherlands)
Copywriter: Sander Van De Vlasakker (Rapp Netherlands)
Creative Director/Copywriter: Bram Holzapfel (Rapp Netherlands)
Brief Explanation
KLM launched a high altitude balloon from the Nevada Desert that popped in the outer atmosphere. Aspiring astronauts could predict online where the balloon would pop before it took off.
On klm.com/space participants were assisted in making their prediction and engaged in the balloon's journey to space, while experiencing what it could encounter during its ascent.
The overall color scheme created a mysterious and cosmic look & feel. The flight path of the balloon through different atmospheric layers was emphasized by various color schemes. KLM's blue was reflected in all interactive elements. Icons and navigation were intuitive but futuristic.