Kofola A.s Case study Fofola - Branded Series For Social Media Era by Zaraguza Digital

The Case study titled Fofola - Branded Series For Social Media Era was done by Zaraguza Digital advertising agency for Kofola A.s in Slovakia. It was released in May 2015.
Advertising campaign for Kofola A.s

Kofola A.s: Fofola - Branded Series For Social Media Era

Brand
Kofola A.s
Media
Case study
Released
May 2015
Posted
May 2015
Market
Slovakia
Industry
Soft Drinks
Agency
Zaraguza Digital
Creative Director
Michal Pastier
Copywriter
Jan Marcinek
Copywriter
Mirka Biel
Director
Igor Majkut
Art Director
Juraj Sutovec
Copywriter
Jaroslav Vígh
Copywriter
Maroš Hamorský
Production Agency
Alien Studio
Director
Martin Vančo

Awards:

Euro Effies Awards 2016
The WinnersSmall BudgetGold
Golden Hammer 2016
DigitalSocial Network SolutionsDiploma

Credits & Description:

Entrant Agency: Zaraguza
Client: Kofola
Brand: Kofola
Product/service: 0,5l Format Of Kofola
Release Date: 01.05.2015
Production Agency: Alien Studio
Creative Director: Michal Pastier
Creative Director: Igor Majkút
Copywriter: Jaroslav Vígh
Copywriter: Jan Marcinek
Copywriter: Maroš Hamorský
Copywriter: Mirka Biel
Art Director: Juraj Šútovec
Graphic Designer: Tomáš Škarba
Graphic Designer: Kristína Mazáková
Graphic Designer: Andrej Nemček
Strategy Director: Juraj Pobjecký
Director: Martin Vančo
Director: Igor Majkút
Account Manager: Andrej Medveď
30-million views, 800 000 interactions on Facebook & first 4 places in YouTube Rewind. That’s Fofola - campaign that started a mania in our region.
To support the sales of a of traditional Czechoslovak coke drink Kofola & boost engagement of youngsters, we reached an Instagram star - dog Tuna. We created him a new character of a bad-ass dog and made a hillarious social-media-ready series consisting of 10 videos which became a cult in two countries.