| Euro Effies Awards 2016 | ||
|---|---|---|
| The Winners | Small Budget | Gold |
| Golden Hammer 2016 | ||
| Campaigns | Integrated Multi-platform Campaign | Gold |
Entrant Agency: Zaraguza
Client: Kofola
Brand: Kofola
Product/service: 0,5l Format Of Kofola
Release Date: 01.05.2015
Production Agency: Alien Studio
Creative Director: Michal Pastier
Creative Director: Igor Majkút
Copywriter: Jaroslav Vígh
Copywriter: Jan Marcinek
Copywriter: Maroš Hamorský
Copywriter: Mirka Biel
Director: Martin Vančo, Igor Majkút
Art Director: Juraj Šútovec
Strategy Director: Juraj Pobjecký
Graphic Designer: Tomáš Škarba
Graphic Designer: Andrej Nemček
Graphic Designer: Kristína Mazáková
Account Manager: Andrej Medveď
How to support the sales of a 0,5l format of traditional Czechoslovak coke drink Kofola, which is designed for a teenagers? With an online celebrity!
We reached an Instagram star - American dog Tuna, which has almost 2 million followers. We created him a new character - bad-ass dog, which has excuses for everything, has a funny lisp and pronounces the name of our drink wrong. His 10 videos started mania our region never experienced before...