Kofola A.s: Fofola Keyboard

Credits & Description:

Campaign name: Fofola Keyboard
Registrant: Zaraguza
Brand name: Kofola
Art Director: Tomáš Škarba
Creative director: Michal Pastier, Igor Majkút
Account Director / Manager: Andrej Medveď
Media director manager: Pavol Eichler
Strategic planner strategist: Juraj Pobjecký
Copywriter: Maroš Hamorský
Creative idea explanation: Teenagers love two things – their smartphone and online celebrities. For the campaign for beloved Czechoslovak drink Kofola, we allied with Instagram's superstar - American dog Tuna! What makes Tuna unique is his overbite. Therefore we codified our own campaign lisping language - Fofola language. Teenagers loved Fofola Language so much, they started to communicate in it among themselves. We decided to make it easier for them and created Fofola keyboard - a unique application that automatically transcripted text into campaign's language. More than 83 000 people downloaded Fofola keyboard. Thanks to this app became number 1 in App Store.