Kokuyo Case study Nameless Paints [video] by Dentsu Inc. Tokyo

The Case study titled Nameless Paints [video] was done by Dentsu Inc. Tokyo advertising agency for Kokuyo in Japan. It was released in Sep 2015.

Kokuyo: Nameless Paints [video]

Brand
Released
September 2015
Posted
September 2015
Market
Art Director
Copywriter

Awards:

D&AD Awards, 2016
Product DesignInnovative Product DesignGraphite Pencil
LIA 2016
DesignProduct DesignSilver Winner
One Show, 2016
Design-Best in Discipline
DesignInnovation - Package Design / Package DesignGold Pencil
Spikes ASIA 2016
DesignProduct Design: Consumer ProductsBronze Spike

Credits & Description:

Category: EDUCATION
Client: Kokuyo
Product: Campus
Entrant: Dentsu Inc. Tokyo, Japan
Idea: Dentsu Inc. Tokyo, Japan
Editor: Sep 24 2015 12:00am
ArtDirector: Yusuke Imai (DENTSU INC.)
CopyWriter: Ayami Moteki (DENTSU INC.)
TypographicDesigner: Misato Watanabe (Freelance)
Describe the campaign/entry:
These paints are a new style of paint that allows you to find your own original colors while teaching the principle of color through the add...

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