There's something people love even more than watching photos of celebrities and models: seeing those pictures without any make up or photoshop. So whenever one of these images gets filtered, it goes viral.Taking advantage of this insight,VML decided to create a make up ad that hid something much more serious than a wrinkle or a pimple. A real domestic violence story.
Agency: VML
Brand: La Casa del Encuentro
Media: Online
Chief Creative Officer: Nacho Coste
Executive Creative Director: Pancho Esposito
Creative Director: Franco Echevarria / Patricio Kodalle
Creative Team: Cristina Márquez Albés, Elena Dominguez Barcia, Juan Marino, Cheko Jovanovich, Juan Manuel Fombella, Mariano Lampacrescia, Ezequiel Miguelón.
Art Director: Juan Sebastián Lagos
Photographer: Tatu García
Production team: Claudio Layer, Fatima Ocampo, Gustavo Fernandez, Florencia Bertolini.