Lacoste Case study Eau de Lacoste L.12.12 by Grey Paris

The Case study titled Eau de Lacoste L.12.12 was done by Grey Paris advertising agency for subbrand: Lacoste Parfume (brand: Lacoste) in France. It was released in Feb 2012.
Advertising campaign for Lacoste

Lacoste: Eau de Lacoste L.12.12

Brand
Lacoste Parfume  (Lacoste)
Media
Case study
Released
February 2012
Posted
February 2012
Market
France
Industry
Perfumes
Agency
Grey Paris
Production Agency
Les Télécréateurs

Awards:

Effie Awards 2012
The WinnerProduct/Service LaunchSilver

Credits & Description:

Title "Eau de Lacoste L.12.12"
Title (original language) "Eau de Lacoste L.12.12"
Agency Grey Paris
City Paris
Campaign Polo in a Bottle
Advertiser Procter & Gamble
Brand Lacoste
Language Français
Media Type Case Study
Account Manager Mrs. Nathalie Bailleul
Print Producer Mrs. Elena Mazzanti