Land Rover Case study #CelebrateDefender by Y&R Cape Town

#CelebrateDefender
The Case study titled #CelebrateDefender was done by Y&R Cape Town advertising agency for subbrand: Land Rover Defender (brand: Land Rover) in South Africa. It was released in Mar 2016.
Advertising campaign for Land Rover

Land Rover: #CelebrateDefender

Brand
Land Rover Defender  (Land Rover)
Media
Case study
Released
March 2016
Posted
March 2016
Market
South Africa
Industry
SUV & Four Wheel Drive
Agency
Y&R Cape Town

Awards:

The Loeries Awards 2016
DIGITAL & INTERACTIVE COMMUNICATIONMICROSITEBronze
DIGITAL & INTERACTIVE COMMUNICATIONDIGITAL INTEGRATED CAMPAIGNCampaign Bronze

Credits & Description:

Agency / Entrant Y&R South Africa
Brand Land Rover
Product Defender
Business sector Automotive
Account Management Francoise van Rheede
Agency Y&R South Africa
Agency Art Director Jac Sun, Thereza Norton
Brand Representative (Client) Janico Dannhauser
Chief Creative Officer Graham Lang
Creative Director Bibi Lotter
Designer Gareth Owen, Wade Barnes
Digital Agency/Production Company Base Two Digital - James Nelson, Jeff Siepman, Kyle Gregorowski
Executive Creative Director Rui Alves
Media Agency Mindshare Media
Programmer/Software Dev Base Two - Wanda Stransky, Ryan Smith
Social Media & Community Management Base Two - Justine Nienaber, Evette van Rensburg
Strategist Base Two - Alex Wright
Writer Marjolein Rossouw