To get potential consumers to book a Land Rover test drive, we spoke to them in the one place they could be found during the week: behind their desks. On the websites they visit daily, Y&R, Johannesburg created a pop-up banner that mimicked a meeting reminder. When they dismissed the meeting reminder, they were given the option of booking a Land Rover test drive.
Category: Automotive
Client: Land Rover
Media: Online
Agency: Y&R South Africa (Johannesburg Office)
Country: South Africa
Chief Creative Officer: graham lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Art Director: andre vrdoljak
Art Director: steve jones
Copywriter: Dhasagan Pillay
Designer: James Nelson
Designer: Julia Eccles