Lexus Case study There's No Going Back by Team One Los Angeles

The Case study titled There's No Going Back was done by Team One Los Angeles advertising agency for subbrand: Lexus Gs (brand: Lexus) in United States. It was released in Apr 2012.
Advertising campaign for Lexus

Lexus: There's No Going Back

Brand
Lexus Gs  (Lexus)
Media
Case study
Released
April 2012
Posted
April 2012
Market
United States
Industry
Cars
Agency
Team One Los Angeles

Awards:

AME Awards, 2013
Use of DisciplineNew Product / Service LaunchAME Bronze Medallion

Credits & Description:

Company: Team One

Brand: Lexus GS

Title: There's No Going Back

Country: USA

Talent Credits

Mark Miller - Chief Strategy Officer

Sharon Kondo - Group Strategy Director, Analytics

Craig Crawford - Group Creative Director

Jason Stinsmuehlen - Group Creative Director

Alastair Green - Executive Creative Director

Eric Arnold - Associate Creative Director

Paul Silverman - Executive Director

Simon Needham - Founder/Executive Creative Director, Attik

Brian Bolain - Corporate Product Marketing/Communications Manager, Lexus

Brian Smith - Vice President Marketing, Lexus