Lexus Case study #LexusInstafilm by Team One Los Angeles

The Case study titled #LexusInstafilm was done by Team One Los Angeles advertising agency for Lexus in United States. It was released in Jul 2013.

Lexus: #LexusInstafilm

Brand
Released
July 2013
Posted
July 2013
Industry
Production Agency
Art Director
Producer

Awards:

One Show 2014
Branded EntertainmentUser Generated Content / Short-FormMerit Pencil

Credits & Description:

Team One worked with Lexus to create #LexusInstafilm, the first collaboratively created stop-motion film using Instagram photos. On June 30 during Instagram's #WorldwideInstameet, more than 200 Instagrammers, including both the Instagram and auto-enthusiast communities, joined Lexus at Angel Stadium in Anaheim, CA to create a film featuring the all-new 2014 Lexus IS.
The project was a collaborative, mobile effort in which all participating Instagrammers contributed at least one photo, filtered by the individual participants and uploaded to Instagram with specific hashtags that allowed Team One and Lexus to sequence them together on the same day. Team One used 3D mapping to pinpoint where and at what angle each mobile photographer needed to be positioned to capture the right shot at the right moment.
Media: Ambient
Category: Automotive
Creative Credits for #LexusInstafilm
Title: #LexusInstafilm
Year: 2013
Agency: Team One
Chief Creative Officer: Chris Graves
Executive Digital Creative Director: Alastair Green
Senior Digital Producer: Chad Bauer
Group Creative Director: Craig Crawford
Broadcast Producer: Amy Gershwin
Associate Creative Director/Copywriter: Molly Grubbs
Creative Technologist: Joe Hall
Associate Producer: Reilly Park
Art Director: Davide Vismara
Management Supervisor: Bryan DeSena
Account Executive: David Yuan
Executive Producer: Sam Walsh
Production Company: Bandito Brothers
Director: Jacob Rosenberg
Executive Producer: Suzanne Hargrove
Line Producer: Leonardo Veras
Production Supervisor: Carmen Quiros
Editorial Company: Bandito Brothers
Director of Post Production: Lance Holte
Editor: Jeff Tober
Additional Editor: Douglas Renn
Assistant Editor: Fernando Raigoza, Jr.
Post-Producer: Rebecca Jameson
Bandito Post Media Team: Scott Beatty, George Ahlmeyer, Kyle Haley
Color Correction: Adam Greenberg
Pre-Vis: Cantina Creative
Pre-Vis Supervisor: Stephen Lawes
Pre-Vis Artists: Matt Eaton, Aaron Eaton, Carly Cerquone, Annemarie Gereis
Music Company: The Hit House Executive
Producer: Sally House
Creative Director/Composer: Scott Miller
Composer: William Hunt
Recording Studio: Juice Studios
Sound Mixer – Bruce Bueckert