Li Ning Case study Dwyane Wade - Make Your Own Way by Caviar, Zambezi

The Case study titled Dwyane Wade - Make Your Own Way was done by Caviar, Zambezi advertising agencies for Li Ning in China. It was released in Feb 2013.

Li Ning: Dwyane Wade - Make Your Own Way

Brand
Released
February 2013
Posted
February 2013
Market
Agency
Agency

Credits & Description:

To make your own way is to be in control of your own destiny. To go where others won't, or can't. For his entire career, Dwyane Wade has been determined to do what others haven't, and he's achieved success at every level. Now, with a new partner, China's powerhouse athletic brand Li-Ning, Wade continues to make his own way.

Agency Credits:

Brian Ford - Founder, Executive Creative Director

Chris Raih - Founder, Managing Director

Kevin Buth - Creative Director

Desmond Marzette - Creative Strategist

Alex Cohn - Executive Producer

Andrew Gage - Producer

Jared Jue - Account Supervisor

Production Credits:

Production Company - Caviar

Director - Jonathan Levine

Director of Photography - Petra Korner

Executive Producer - Michael Sagol

Head of Production - Leigh Miller

Producer - Andrew Struble

General Editorial

Editor: Zen Resenthal

Executive Producer: Robert Parker

Music Producer: Devin Gati

Track: "Professional"

VFX: Zoic Studios