| CANNES LIONS INNOVATION 2015 | ||
|---|---|---|
| CREATIVE DATA | CREATIVE DATA: CREATIVE DATA VISUALISATION | SILVER |
| Circle Awards 2015 | ||
| Experiential | Best Branded Environment - Single | Gold |
| General | Best Integrated Campaign - Campaign | Bronze |
Award: Bronze
Agency: Grey London
Brand: Lucozade
Advertising Agency: Grey London
Production Company: Grey London
Executive Creative Director(s): Nils Leonard
Creative Director: Darren Wright
Designer(s): Paul Reddington
Description (in 100 Words Or Fewer): Lucozade Sport Has Always Had A Strong Heritage In Football And A Close Partnership With The Fa And The England Team. In A World Cup Year We Needed To Leverage Our Partnership To Reinforce Our Role As The Category Leader In Sports Drinks And Strengthen Our Efficacy Perception.
We Wanted To Capitalize On The World Cup To Help Grow Penetration, Educating Footballers Of The Importance Of Our Product And Demonstrate Our Relevance In Their Lives.
Furthermore, In Order To Achieve This We Had To Cut-through One Of The Most Cluttered, Over-sponsored Sporting Events In Global History.