Macy's Case study Macys Yes, Virginia The Musical by J. Walter Thompson New York, JWTConnect / JWT Bangkok

The Case study titled Macys Yes, Virginia The Musical was done by J. Walter Thompson New York, JWTConnect / JWT Bangkok advertising agencies for subbrand: Macy's (brand: Macy's) in United States. It was released in Jul 2012.

Macy's: Macys Yes, Virginia The Musical

Brand
Released
July 2012
Posted
July 2012
Creative Director
Creative Director
Art Director
Copywriter
Art Director
Copywriter
Art Director
Copywriter
Production Agency
Creative Director
Creative Director
Art Director
Copywriter
Art Director
Copywriter
Art Director
Copywriter

Awards:

Clio Awards, 2013
Branded Entertainment & ContentLive EventsGold
Digital/MobileCampaignsBronze
One Show 2013
One Show InteractiveInteractive Advertising / Environmental/Experiential - SingleMerit
One Show EntertainmentCustom ContentBronze
NEXT AWARDS 2013
INTEGRATED CAMPAIGN-Shortlist

Credits & Description:

Title: MACYS YES, VIRGINIA THE MUSICAL
Product/Service: Macys
Creative Credits
Entrant Company: JWT, New York
Agency: JWT, New York
Production Company: Greenpoint Pictures, Brooklyn
Editing Company: Macy's Studios, New York
Music Company: Macy's Parade and Entertainment Group, New York
Chief Creative Officer North America: Jeff Benjamin
Co-Chief Creative Officers New York: Matt Macdonald/Ryan Kutscher
Chief Integration Officer/President Na: Mike Geiger
Creative Directors: Craig Love/Shayne Millington
Writer/Lyricist/Composer: William Schermerhorn/Wesley Whatley
Macy's Parade And Entertainment Group
Art Directors/Copywriter: Raihana Halim/Ben Chiang/Justine Cotter
Planning Director/User Experience/Digital Strategist: Jonathan Fletcher/Jon Fishel/Jinal Shah
Head Of Production: Sergio Lopez
Director Of Digital Production: Paul Sutton
Executive Producer: Robin Feldman
Executive Digital Producer/Digital Producer: Margaret Mclaughlin/Vanessa Scanlan
Senior Broadcast Producer/Senior Line Producer: Andrea Curtin/Atalie Kessler
Director Of Technology/Tech Lead/Qa Manager: Ricky Bacon/David Wu/Jane Irzhak
Global Business Director: Claire Capeci
Account Director: Angela Rebong Brown
Project Manager: Lindsey Allen
Svp Innovation/Vp Integrated Marketing/Dir Integrated Marketing: Joe Feczko/Betsy Spence/Audrey De Shong
Macy's Marketing
Gvp/Media/Evp Digital Media/Multicultural Advertising: Tony Giannini/Jen Kasper
Macy's Media
Gvp Media Relations/Vp National Media Relations/Director Media Relations: Robin Reibel/Holly Thomas/Julie Strider
Macy's Media Relations
Ovp Marketing Strategy/Senior Marketing Manager: Serena Potter/Nicole Mason
Macys.com