Macy's Case study Yes, Virginia The Musical by J. Walter Thompson New York, JWTConnect / JWT Bangkok

The Case study titled Yes, Virginia The Musical was done by J. Walter Thompson New York, JWTConnect / JWT Bangkok advertising agencies for subbrand: Macy's (brand: Macy's) in United States. It was released in Sep 2012.

Macy's: Yes, Virginia The Musical

Brand
Released
September 2012
Posted
September 2012
Creative Director
Creative Director
Art Director
Copywriter
Art Director
Copywriter
Art Director
Copywriter
Production Agency
Creative Director
Creative Director
Art Director
Copywriter
Art Director
Copywriter
Art Director
Copywriter

Awards:

Clio Awards, 2013
Content and Contact-Gold
Branded Entertainment & ContentDigital/MobileGold
EngagementExperientialBronze

Credits & Description:

Title: YES, VIRGINIA THE MUSICAL
Product/Service: Macy's
Creative Credits
Entrant Company: JWT, New York
Agency: JWT, New York
Production Company: Greenpoint Pictures, Brooklyn
Chief Creative Officer North America: Jeff Benjamin
Jwt New York
Co-Chief Creative Officers New York: Matt Macdonald/Ryan Kutscher
Jwt New York
Chief Integration Officer/President Na: Mike Geiger
JWT New York
Creative Directors: Craig Love/Shayne Millington
JWT New York
Writer/Lyricist/Composer: William Schermerhorn/Wesley Whatley
JWT New York
Art Directors/Copywriter: Raihana Halim/Ben Chiang/Justine Cotter
JWT New York
Planning Director/User Experience/Digital Strategist: Jonathan Fletcher/Jon Fishel/Jinal Shah
Jwt New York
Head Of Production: Sergio Lopez
JWT New York
Director Of Digital Production: Paul Sutton
JWT New York
Executive Producer: Robin Feldman
JWT New York
Executive Digital Producer/Digital Producer: Margaret Mclaughlin/Vanessa Scanlan
JWT New York
Senior Broadcast Producer/Senior Line Producer: Andrea Curtin/Atalie Kessler
JWT New York
Director Of Technology/Tech Lead/Qa Manager: Ricky Bacon/David Wu/Jane Irzhak
JWT New York
Global Business Director: Claire Capeci
JWT New York
Account Director: Angela Rebong Brown
JWT New York
Project Manager: Lindsey Allen
JWT New York
Svp Innovation/Vp Integrated Marketing/Dir Integrated Marketing: Joe Feczko/Betsy Spence/Audrey De Shong
Macy's Marketing
Gvp/Media/Evp Digital Media/Multicultural Advertising: Tony Giannini/Jen Kasper
Macy's Media
Gvp Media Relations/Vp National Media Relations/Director Media Relations: Robin Reibel/Holly Thomas/Julie Strider
Macy's Media Relations
Ovp Marketing Strategy/Senior Marketing Manager: Serena Potter/Nicole Mason
Macys.com