Manulife Case study PRICE OF LIVING 2040 by PHD Hong Kong
The Case study titled PRICE OF LIVING 2040
was done by PHD Hong Kong advertising agency for Manulife in Hong Kong SAR China. It was released in Mar 2015.
Manulife: PRICE OF LIVING 2040
Brand
Media
Released
March 2015
Posted
March 2015
Market
Industry
Agency
Awards:
| Effie Awards Asia Pacific 2016 | ||
|---|---|---|
| The Winners | Financial Products & Services | Bronze |
Credits & Description:
Category: Financial Products & Services
Client: Manulife (International)
Agency: PHD Hong Kong
Case Summary:
As the cost of living in Hong Kong rose to the second highest in the world, the city’s people were too busy struggling for a better living of today, rather than planning for tomorrow. It is hard to convince HKers to take a substantial amount of income to reserve for retirement. Our idea “Price of Living 2040” is the wake-up call for HKers to start planning for future. With provocative contents, we hijacked consumer’s routine to make them realize the impact of time on their future standard of living!