March Of Dimes Case study CINEMAMA by BBDO New York

The Case study titled CINEMAMA was done by BBDO New York advertising agency for subbrand: March of Dimes Organization (brand: March Of Dimes) in United States. It was released in Apr 2013.
Advertising campaign for March Of Dimes

March Of Dimes: CINEMAMA

Brand
March of Dimes Organization  (March Of Dimes)
Media
Case study
Released
April 2013
Posted
April 2013
Market
United States
Industry
Software & Multimedia Productions, SaaS
Agency
BBDO New York
Creative Director
Ron Lent
Copywriter
Christopher Kahle
Production Agency
Uncorked Studios

Awards:

Kinsale Shark Advertising Festival 2013
DigitalAPPSilver

Credits & Description:

Agency: BBDO New York
Category: APP
Client: March of Dimes
Chief Creative Officer: David Lubars
Executive Creative Director/Director of Innovation: Mathias Appelblad
Creative Director: Ron Lent
Art Directors: Ron Lent/Rob Seale
Copywriter: Christopher Kahle
Group Executive Interactive Producer: Marc Minor
Senior Interactive Producer: Jessica Gueco
Interactive Producer: Teresa Lai
Director of Music/Radio Production: Rani Vaz
Account Team: Andrew Bailey/Emma Armstrong/Sam White
Production Company: Uncorked Studios
Music House: Analogue Muse
WEBSITE
http://cinemama-entry.com/