Maytag Case study The Hardest Working Brand in Social by DigitasLBi

The Hardest Working Brand in Social
The Case study titled The Hardest Working Brand in Social was done by DigitasLBi advertising agency for Maytag in United States. It was released in Apr 2016.

Maytag: The Hardest Working Brand in Social

Brand
Released
April 2016
Posted
April 2016
Creative Director
Creative Director
Account Executive

Awards:

Clio Awards 2016
Social MediaProduct/Service: Social MediaBronze

Credits & Description:

Entrant Company: Digitaslbi
Agency Network: Digitaslbi, Chicago
Production Company: Digitaslbi, Chicago
Creative Agency: Digitaslbi, Chicago
Vp, Brand Marketing: Bill Beck
Sr. Brand Manager: Brendan Bosch
Brand Manager: Laura S. Ginter
Associate Brand Manager: Chandlar Smith
Chief Creative Officer: Ronald Ng
Evp, Executive Creative Director: Morgan Carroll
Svp, Group Creative Director: Michael Frease
Vp, Creative Director: Louie Calvano
Vp, Creative Director: Jeremy Bacharach
Senior Copywriter: Andy Masur
Senior Copywriter: Carlo Guardascione
Senior Art Director: Ryan Ruark
Senior Art Director: James Collins
Vp, Account Director: Latha Arabandi
Senior Account Executive: Emily Jeffers
Associate Director, Social Strategy: Rachael Datz
Social Strategy Associate: Justin Ollivierre
Vp, Content Director: Mark Book
Senior Associate, Project Management: Amanda Stern
Associate, Creative Strategy: Chellie Carr
Media Supervisor: Ryanne Donnellon
Media Planner: Aly Kasberg
Associate Media Planner: Neva Sanfilippo
Associate Director, Programmatic Strategy & Analytics: Ben Dvorsky
Associate Director, Strategy & Analysis: Scott Blessman
Senior Analyst: Mike Logan