McDonald's Case study Lucky Drive by Leo Burnett Manila

Lucky Drive
The Case study titled Lucky Drive was done by Leo Burnett Manila advertising agency for McDonald's in Philippines. It was released in Jan 2016.
Advertising campaign for McDonald's

McDonald's: Lucky Drive

Brand
McDonald's
Media
Case study
Released
January 2016
Posted
January 2016
Market
Philippines
Industry
Fast food
Agency
Leo Burnett Manila
Art Director
Carl Urgino
Copywriter
Noel San Juan
Art Director
Stephanie Dela Cruz
Art Director
Jeb Monge
Strategic Planner
Cey Ponferrada
Copywriter
Raoul S. Panes
Art Director
Chary Chu

Credits & Description:

Brand: Mcdonalds
Advertiser: Mcdonalds Philippines
Agency: Leo Burnett Group Manila, Manila
Chief Creative Officer: Raoul S. Panes
Creative Director: Carl Urgino/Noel San Juan
Copywriter: Raoul S. Panes/Noel San Juan
Art Director: Carl Urgino/Stephanie Dela Cruz/Chary Chu/Jeb Monge
Director Of Engagement: Lynda Olesen
Account Director: Donny Dingcong/Judy Buenviaje
Associate Account Director: Ian Hernandez
Account Executive: Chacha Salem
Strategic Planning Director: Joy Santos
Strategic Planner: Cey Ponferrada
Digital Planner: Lia Malferrari
Post-Production Company: Hub 2.0, Manila
The Brief: Mcdonalds Wanted To Boost Its Drive-Thru Sales In Manila. The Difficulty Was Only A Third Of Mcdonalds Stores In Manila Have Drive-Thrus. There Was No Big Budget Too To Fund A Big Multi-Media Campaign.
The Execution: The Lucky Color Of The Day Was Announced Thru Led Billboards On Major Thoroughfares, Posted On Mcdonalds Official Social Media Accounts And On Radio During Heavy Drive Times. The Mcdonalds Freebies Like Fries, Sundaes And Cheeseburgers Were Also Specified To Encourage More Participation. People Shared The News To Friends, Creating A Wider Awareness Network. Those Who Didnt Get Lucky Eagerly Awaited The Next Days Color.